Marketing Plan Toolkit

For founders and marketers

Hey there! 👋

We’re big fans of your work and want the world to know about all the good you do.

 

You’re not alone on your marketing journey. We’re here to help in any way we can.

That’s a promise.

We created this marketing plan toolkit because

  • Marketing in a purpose-driven way can get difficult.
  • It’s hard trying to present your brand the way you truly envisioned.
  • You’re tired of the marketing panic (you know, getting those emails out ASAP and posting on social media haphazardly just to get something up)
  • It’s almost impossible to know where to go for advice and support you can trust

 

💡 So we pooled together all the key elements you need to create a successful marketing plan in one place.

And offer our support.

Knowing your audience

Setting ambitious but doable goals

Introducing the newest version of the…

Marketing Plan Toolkit

The ultimate, comprehensive resource to marketing on purpose

 

Conquer your marketing struggles with templates and access to marketing experts, your invaluable support system. 👇🏼

 

“Everything just came together in a great ah-ha! moment."

- Heidi Anderson, The Healing Impact

Finding your voice was our FAVORITE part. We were really able to further develop our theme based on our brand identity and everything just came together in a great ah-ha! moment.

HEIDI ANDERSON, THE HEALING IMPACT

It gives a good foundation of what a small business needs to do and consider when coming up with an effective digital marketing plan. New entrepreneurs and those with limited experience with marketing will greatly benefit from this workbook!

REGINALD LECIEN, EDGY KNOWLEDGE SOLUTONS

I'm often so overwhelmed at the thought of working on marketing for my small biz, that I don't even know where to start. This toolkit really helped me understand what to focus on, how to make a plan, and then carry it out.

CHERIS LIFFORD, PLANET POST BOX

The Marketing Toolkit Instant Download Includes:


✔️ MORE Easy-to-use templates, including a marketing deck, marketing plan, audience personas, KPI tracker, content calendar, and evaluation plan

 

✔️ Marketing Plan Guide with MORE practical steps and tactical exercises

 

✔️ Timesaving templates to start your marketing for the year without having to write all the content yourself (Yes, we mention these twice bc they are so valuable!)

 

✔️ Private Facebook group for community, accountability, and 1:1 access to us

 

✔️ Bonus: A Digital Marketing Tools and Resources Sheet with over 70 resources to transform your digital marketing

 

Usually $99

Now only $47

Marketing can feel so daunting. 😩

How many times am I supposed to post on social media? Do ads work? Where do I even begin?

 

When you wear as many hats as you do, you wonder if you’ll ever find the time for marketing. Yet you’re painfully aware of how essential it is to gain funding and reach those you’re out to serve.

 

👉 That’s why we created this toolkit.

With our easy-to-follow toolkit:

✨ You can breathe a little easier knowing you’ll gain life-long skills to create a smart, strategic, and successful marketing plan that leads to conversions.

 

✨ You’ll have a better picture of who your target audience is and how to motivate them to act.

 

✨ You’ll turn your fans into fanatics and fence-sitters into loyal advocates. Your brand is finally going to reflect the quality of services you provide.

 

✨ You’ll gain clarity and confidence in today’s digital marketing landscape and be one step closer to becoming the go-to authority on your issue.

 

✨ Gone will be the days of feeling rushed to get something up on social and out to email subscribers.

Marketing doesn’t have to be an obstacle course.

 

WE’RE SHARING THE STEPS THAT HAVE HELPED DOZENS OF CLIENTS IMPLEMENT A RESULTS-DRIVEN MARKETING PLAN.

 

With over a decade of helping ethical businesses and nonprofits level up their brand, we have created a marketing plan formula that works. It contains three essential parts:

Planning compelling content

STEP 1

STEP 2

STEP 3

When you learn this planning process and put it into action, your marketing will flourish. It’s what we call

✨ marketing on purpose. ✨

Ready? Let’s do this…

Marketing Plan Toolkit

We understand your time is valuable—no need to waste any more searching for a marketing plan. 🙌 We’ve pooled together all the essential elements you need to create a successful marketing road map.

 

The toolkit includes six marketing planning templates to use at your disposal any time you kick off a new campaign. Plus, a guide with actionable steps and exercises that will set you up for success. 🤘

 

It was designed to save you time. It’ll equip you with the tools and resources you need to build a successful marketing plan that will produce the results you’re after.

We’re In This Together

Starting a new journey can be scary. 😳 But it doesn’t have to be!

 

As founders and marketers ourselves, we understand the challenges you face when trying to present your brand the way you truly envisioned.

 

Find a section challenging or need help troubleshooting a project? No problem! We’ll jump in and help you along the way.

 

You’re not alone on this journey. 💛 We’re going to help.

Hear more from some already taking their marketing to the next level with our  Marketing Plan Toolkit:

“As someone who’s transitioning from a content creation role to a strategic role, I found the Digital Marketing Skillup toolkit extremely helpful in curating a communications plan. Maria and Mary have lots of expertise under their sleeves, and I'm so grateful to learn from them.”

Bonnie Tse, Weill Cornell Medicine Communications Specialist

For only $47, your toolkit includes:

the tools and resources needed to create a purpose-driven marketing plan you’ll feel confident implementing. It will foster life-long habits to develop smart, strategic, and purposeful marketing that will help your nonprofit thrive and reach the people that need your services.

Marketing plan template

Setting clear, attainable goals will propel you to take steps to reach those goals and attract more donations.

Marketing Plan Template
Marketing Plan Deck Template

Marketing Deck

Put all your marketing plan elements in one place and wow your people with your campaign and marketing plan.

Audience Personas Template

Audience personas template

Nailing down your ideal client will help you understand their pain points so you can curate an impactful message that converts.

Key Performance Indicator (KPI) Tracker Template

KPI tracker

Keeping track of key metrics will illuminate which avenues will serve your mission best, which is imperative to make progress.

Content Calendar

A simple and effective way to plan out your content so you are always one step ahead of the game.

Evaluation Plan

You don’t know where you’re going unless you know where you’ve been. Reviewing your plan is a crucial step in determining the success of your campaign and provides valuable insight into the next steps.

Marketing Plan Guide

Full of actionable steps and exercises to solidify your plan and make a bigger impact from your marketing efforts.

1:1 access to Maria and Mary

Gain critical insight from experts in your field through our private Facebook group. Join peers who’ll be an invaluable asset to your growth. Learn from one another and inspire each other. You’re not alone on this marketing journey, and this group will always provide unwavering encouragement and support.

Limited Time Bonus!

We want you to succeed as soon as possible. You don’t need to scour the internet for valuable tools to help you along your marketing journey. Immediately download your FREE Digital Marketing Tools and Resources Sheet to elevate your purpose-driven message.

Meet your Experts

Mary Anderson X Vitality Creative Studio

Mary is a creative with a purpose and founder of Vitality Creative Studio. She believes in the triple bottom line (people, planet, and profit).

 

Vitality Creative Studio’s mission is to bring continuance of life by empowering social and environmental change

makers to tell their story. Out of their mobile studio, Vitality specializes in branding and sustainable graphic design.

Maria Bryan X Maria Bryan Creative

Maria Bryan is a  marketing strategist and founder of Maria Bryan Creative. She’s a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place.

 

Maria Bryan helps changemakers thrive by teaching how to market on purpose. She provides marketing mentorship and strategy to nonprofit founders ready to amplify their mission and message.

Frequently Asked Questions

When will I receive the templates after I purchase them?

After you purchase, you will get instant access via email.

I'm completely new to marketing, is that okay?

Yes, this was created with you in mind! You'll learn exactly how to market with purpose and how to make your content using our templates!

How long will I have access?

FOREVER!! Once you download the templates, you have lifetime access!

How is this only $47?!

This is usually sold for $99, but we believe that everyone should be marketing on purpose and want to help you get started with all the tools you need for a successful year. This limited price won’t be available much longer.

👉 Have you gotten inside the head and heart of your audience?

 

👉 Do you have solid goals, thoughtful numbers to track, and a map to reach them?

 

👉 Do you have a mission statement and key messages that guide all of your marketing and communications?

 

👉 Do you have a month’s worth of content ready to go ahead of time?

 

If not, you will after using the Marketing Plan Toolkit!

👉  A purpose-driven nonprofit founder or service provider that aches to make more of an impact but could use some help getting your message out?

 

👉  Missing funding opportunities but feel lost on where to even begin with your marketing efforts?

 

👉  Part of a small marketing team whose resources are spread thin and could use some direction to optimize your marketing?

 

👉  Done throwing up haphazard content on social media that never converts?

 

👉  Stuck in a marketing rut?

 

👉  Eager to learn how to make your nonprofit grow?

 

👉  Ready to put a marketing plan into action that will elevate your brand and amplify your message?

 

Are you:

…then this marketing toolkit is for you 👇

A clear marketing plan will open so many doors and close gaps on missed opportunities.

 

And the value of this guide stretches far beyond a game plan.

Reference the insightful lessons and useful templates and tools whenever you’re implementing a new campaign.